Parents know best. And so do we.
Atwater Eye Care Center (AECC) is a family-focused optometry practice serving the Bloomington community. This campaign targets parents and heads of household who prioritize quality care and want reassurance that they are making the right decisions for their families. While many parents are confident healthcare decision-makers, Atwater faced low awareness and the misconception that it primarily served IU students rather than local families.
We built this campaign on a simple insight: parents are already experts in their own lives. By aligning that instinct with Atwater’s clinical expertise, we positioned the brand as a trusted partner that brings the same level of care, attention, and confidence to eye health.
Social Ideas
Informational Carousel Series
A series of swipe-able posts breaks down topics like eye strain and myopia into simple, digestible content, positioning Atwater as knowledgeable without feeling overwhelming.
"Meet the Optometrist" Series
This series introduces each optometrist with their role and background, helping build familiarity and trust before patients ever step into the clinic.
Promotional Posts
Promotional content highlights checkups and everyday vision concerns, using direct, relatable language to encourage action.
Flyer
Flyers placed in everyday community spots in and around Bloomington, like grocery stores and pharmacies, increase visibility among local families who may not already engage with the brand online.
Additional Impact
As part of the campaign, our team recommended updates to strengthen Atwater’s brand presence, including improving visual identity elements to better reflect professionalism and credibility.
Following our final presentation, the campaign was selected for further development, recognized for its clear targeting, cohesive messaging, and scalable content strategy.