Blundstone - 'Authentically Aussie'
Blundstones are authentically Australian, and no one shows their benefits off better than the native animals of the land down under. This campaign draws sharp parallels between these creatures and the boots.
Out of Home
Wildlife-style warning signs were placed near nature reserves, reframing the boots as something you encounter out in the wild.
Social
The idea extends into meme culture, using humor and relatability to make the brand feel naturally embedded in Australian identity.
PR
To reinforce Blundstone’s identity as a rugged, versatile boot built for exploration, our activation invites people around the world to showcase where their Blundstones take them.
Whether hiking mountain trails, road-tripping, or navigating city streets, participants are encouraged to document their journey by submitting a photo of themselves wearing their Blundstones to the campaign website.
All submitted photos will be displayed in an interactive gallery where visitors, both participants and non-participants, can browse, engage, and vote for their favorites. At the end of the campaign, the ten photos with the most votes will each receive a free pair of Blundstones.
