Costa Rica – “Setting the Bar Too High”
Costa Rica isn’t just another destination, it’s the trip that makes every trip after feel underwhelming. This campaign plays on that tension, “warning” travelers that once they experience Costa Rica’s rainforests, beaches, and views, everything else will fall short.
Out of Home
Placed in already beautiful locations, these billboards disrupt the moment by suggesting what you’re looking at isn’t the peak, there’s something better, reframing Costa Rica as the ultimate standard.
Costa Rica – “You’ll Find It Here”
People already experience pieces of Costa Rica in their daily lives, they just don’t realize it. This campaign connects those familiar moments back to their source, showing that the sounds, scents, and visuals people love actually come from somewhere real.
Out of Home
Placed in non-tropical cities, these executions highlight what people are missing, contrasting everyday environments with the real sensory experiences Costa Rica offers.
PR
Airport VR activations bring Costa Rica to travelers before they even board, using sound, visuals, and scent to create a fully immersive preview that turns curiosity into intent.
Social
A “Don’t go to Costa Rica if…” format uses irony to highlight sensory experiences, pulling users in with humor while emphasizing how immersive and unforgettable the destination is.
