Indianapolis Motor Speedway Museum - "Get Up To Speed."
The IMS Museum may seem like a gearhead’s playground, but in reality, it’s a place where anyone can learn something new. This campaign reframes the museum as an unexpected classroom, turning racing into something educational, hands-on, and accessible to everyone.
Out of Home
Billboards transform racing concepts into “lessons,” like aerodynamics, positioning the museum as a place where speed meets science and learning happens in real life, not just in textbooks.
Social
A quiz-style carousel invites users to test their racing knowledge, turning the feed into an interactive classroom that encourages engagement while reinforcing the idea that the museum is a place to learn.
PR
“The Fastest Classroom” is a traveling pop-up experience that brings the museum to life through interactive stations, from reaction tests to car-building simulations, showing that learning at IMS isn’t passive, it’s something you experience firsthand.
